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Description
britax safe n sound b-first Britax Safe-n-Sound B First iFix ISOFIX Car SeatB First iFix is the latest Britax Safe n Sound ISOFIX car seat in the next generation range. Following on from the wildly popular Millenia and Meridian series, the all new iFix offers the most feature rich ISOFIX car seat available in Australia with gorgeous stylings. The Britax next generation range offers parents a selection of child seats that deliver aesthetically beautiful design, safety, comfort and innovation. Britax is the industry leader in
B-First iFix is the latest Britax Safe-n-Sound ISOFIX car seat in the next-generation range.
Following on from the wildly popular Millenia and Meridian series, the all-new iFix offers the most feature-rich ISOFIX car seat available in Australia with gorgeous stylings.
The Britax next-generation range offers parents a selection of child seats that deliver aesthetically beautiful design, safety, comfort and innovation.
Britax is the industry leader in Australian car safety and has once again produced an incredible seat that is ideal for newborns to approximately 4 years of age.
B-First iFix is a beautiful closed protective shell design featuring ISOFIX compatibility and Advanced Side Impact Cushion Technology (SICT) protection.
ISOFLEX connectors allow for installation in vehicles with ISOFIX anchorages.
Dealing with crash energy earlier, the deployable Advanced SICT combines advanced safety with freedom of space.
If ISOFIX compatibility is your need, look no further than B-First iFix.
Features:
ISOFIX COMPATIBLE
ISOFLEX latch connectors allow for installation to vehicles with ISOFIX low anchorages. ISOFIX installation is an alternative method to traditional seatbelt installation.
Side Impact Cushion Technology (SICT)
Advanced SICT is a deployable safety innovation with crumple zone technology. Located on the headrest and Torso, the unique design combines advanced safety and freedom of space.
Rearward Facing Level Indicator
Visual level indicator designed to aid correct rearward installation angles. Full or partially visible, the level indicator offers you an optimal range during installation.
Protective Shell
The enclosed shell design provides enhanced shielding to ensure the child is contained within the protective elements of the child seat. A protective barrier between the child and
the vehicle.
Ventilation Zones
Located in the rear interior and exterior of the seat, the zones offer improved airflow and increased comfort to your child in rearward facing.
Integrated Coloured Belt Paths
Clear, obvious coloured visual belt paths for easier-to-guide correct seat belt installation.
Improved Harness Adjuster
To assist in the prevention of child access, the harness adjuster button is now lower and inset.
Hassle-Free Harness
The frontal easy-adjust headrest can be height adjusted without uninstalling the seat.
Flexi Infant Comfort Insert
This cushion includes EVA composite material that provides support and protection for a small baby. Detachable wings make this cushion flexible for longer use as a seat protector or cushion pad. Remove as required.
Thermo5 High Performance
Thermo5 High-Performance fabric delivers premium comfort your baby deserves.
Specifications:
Following on from the wildly popular Millenia and Meridian series, the all-new iFix offers the most feature-rich ISOFIX car seat available in Australia with gorgeous stylings.
The Britax next-generation range offers parents a selection of child seats that deliver aesthetically beautiful design, safety, comfort and innovation.
Britax is the industry leader in Australian car safety and has once again produced an incredible seat that is ideal for newborns to approximately 4 years of age.
B-First iFix is a beautiful closed protective shell design featuring ISOFIX compatibility and Advanced Side Impact Cushion Technology (SICT) protection.
ISOFLEX connectors allow for installation in vehicles with ISOFIX anchorages.
Dealing with crash energy earlier, the deployable Advanced SICT combines advanced safety with freedom of space.
If ISOFIX compatibility is your need, look no further than B-First iFix.
Features:
ISOFIX COMPATIBLE
ISOFLEX latch connectors allow for installation to vehicles with ISOFIX low anchorages. ISOFIX installation is an alternative method to traditional seatbelt installation.
Side Impact Cushion Technology (SICT)
Advanced SICT is a deployable safety innovation with crumple zone technology. Located on the headrest and Torso, the unique design combines advanced safety and freedom of space.
Rearward Facing Level Indicator
Visual level indicator designed to aid correct rearward installation angles. Full or partially visible, the level indicator offers you an optimal range during installation.
Protective Shell
The enclosed shell design provides enhanced shielding to ensure the child is contained within the protective elements of the child seat. A protective barrier between the child and
the vehicle.
Ventilation Zones
Located in the rear interior and exterior of the seat, the zones offer improved airflow and increased comfort to your child in rearward facing.
Integrated Coloured Belt Paths
Clear, obvious coloured visual belt paths for easier-to-guide correct seat belt installation.
Improved Harness Adjuster
To assist in the prevention of child access, the harness adjuster button is now lower and inset.
Hassle-Free Harness
The frontal easy-adjust headrest can be height adjusted without uninstalling the seat.
Flexi Infant Comfort Insert
This cushion includes EVA composite material that provides support and protection for a small baby. Detachable wings make this cushion flexible for longer use as a seat protector or cushion pad. Remove as required.
Thermo5 High Performance
Thermo5 High-Performance fabric delivers premium comfort your baby deserves.
Specifications:
- Transition Height Marker: 390mm
- Lower Height Marker: 350mm
- Upper Height Marker: 435mm
- Seat Weight: 9.9kg
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy
4.1 ★★★★★
Based on 25 reviews
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Product Reviews
★★★★★ 5
Exactly What I Needed For My GSD Puppy!
Style: Tuggi Hide, Style: Tuggi Hide
Pros:
Super durable and sturdy – holds up well to tugging
Stretchy bungee handle with comfortable padding
Soft material that's gentle on puppy teeth
Treat pocket encourages drive and engagement
Great for interactive training and building play drive
Fun blue color and perfect size for small to medium dogs
Excellent for bite interruption and redirection
Cons:
Treat pocket can be tricky to find at first
The Velcro closure could be longer or more secure
Not meant to be left out – supervision required
Exactly What I Needed to Build Drive in My GSD Puppy!
This Coachi Tuggi Hide is exactly what I was searching for to help build drive in my little German Shepherd pup. The fact that I can tuck treats into the pocket and use it for a tug game? Genius.
Let’s talk about that stretchy bungee handle – wow. It adds just the right amount of give and makes it easier on both of us during play. Plus, the padded handle is honestly one of my favorite features. I can play longer without discomfort, and the padding is legit comfortable.
It’s super sturdy and ridiculously durable. I know I said “durable” like three times, but seriously—it deserves it. It’s also super soft, which is great for a teething puppy. The treat pocket is a great idea, though I will say it took me a minute to find it at first. Once I did, I noticed the handle actually runs deep into the toy. That’s great for strength, but do make sure you get all the treats out before storing.
I also love the blue color, and the size is perfect for tugging and engaging a puppy. One small design tweak I’d suggest? Making the treat pocket a little longer or adjusting that hook-and-loop closure—it’s a bit short for how deep the pocket goes.
That said, this toy is a total win. It’s a training tool, not a chew toy, so I don’t leave it out unsupervised. When we use it together, it’s pure gold. My puppy loves it, I love it, and our training sessions are so much more fun now.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 8, 2025
★★★★★ 5
Good value and quality.
Style: Tuggi Hide
Great for sports dog and building drive. This isn’t a chew toy to let a dog shred. I have big dogs that love to tug, and this has held up to a huge amount of use with high drivey dogs.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 25, 2026
★★★★★ 5
Good quality! Great reward for my search and rescue dogs!
Style: Tuggi Ball
My dogs love this! The bungee makes it easier on my shoulder and my dog enjoys it a lot. Super lightweight which is important for taking it on searches. Holds up to my intense working dog’s tug sessions
*note that it is an interactive toy not a chew toy. Probably wouldn’t last long if you just give it to them to play on their own but perfect for a good game of tug
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Reviewed in the United States on November 30, 2024
★★★★★ 4
Fun for a short while
Style: Chase & Crinkle, Style: Chase & Crinkle
4 month old GSD puppy loved this toy but it did not last long before getting a whole in the crinkle part. I even limited the amount of play my dog had with it so I could increase the value of the toy to use it for distractions.
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Reviewed in the United States on March 18, 2026
★★★★★ 3
Not for low food-drive dogs
Style: Chase & Treat
Not the right toy for us but maybe for others. Seems durable and is on the more affordable side. However, the Velcro is so strong that it’s difficult and/or uncomfortable for our dog to open it. May be better suited for a more food-driven dog.
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Reviewed in the United States on December 2, 2025